WASHINGTON -- The nation's largest union federation is beginning a massive direct-mail campaign designed to encourage union members to vote in the November elections.
In total, the AFL-CIO is set to blast out 1.5 million pieces of mail touching on 31 congressional races, six Senate races, two gubernatorial races, and one ballot initiative. It is a big investment for the union federation, which has focused its election efforts far more on direct contact with members than television ads.
The themes in the mailers are mixed. Only a few include references to President Barack Obama or Republican challenger Mitt Romney. All of the mailers are jobs-focused and emphasize policies to help the middle class, protect Medicare, and support education.
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