Wednesday, October 17, 2012

The Full Feed from HuffingtonPost.com: Obama, Romney Campaigns Target Evangelical Voters Through Data Mining

The Full Feed from HuffingtonPost.com
The Full Feed from HuffingtonPost.com
Obama, Romney Campaigns Target Evangelical Voters Through Data Mining
Oct 17th 2012, 23:52

Loveland, Colo., resident Melissa Riley got an unexpected flyer in the mail Friday with her name on it. Printed in red, white and blue text against a backdrop of the White House, it broke down the positions of President Barack Obama and Republican presidential nominee Mitt Romney, saying Obama supported "abortion on demand" and "mandated contraceptive coverage by religious charities." The flyer encouraged her to get similar pamphlets for her church in order to motivate the congregation to vote.

"It threw me for a loop because I am a registered Democrat," Riley, 54, said. But in tough economic times, Riley said, she also had thought about who would be better for job creation. She had only moved to Colorado a few months ago, and had never signed up for any political or religious lists with her new address.

Riley said she can't be sure, but suspects she was targeted by a pro-Romney organization through a relatively new tactic being used by Democrats and Republicans to get out the vote. It's one that has zeroed in on evangelicals and other religious voters, looking at, for example, how involved they are in a church or how often they visit and search for faith-related information online.

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