WASHINGTON -- Some people catching up with their favorite television shows on Hulu, especially people living in swing states and zip codes heavy with the right demographic groups, may have seen ads urging President Barack Obama's reelection. They likely don't realize they've also seen the latest innovation in campaign spending.
An ad called "Gotta vote" has run frequently on the video-streaming website in southwestern Virginia, home to big student populations at Virginia Tech and Radford University. The ad features students listing a litany of things they "gotta" do -- "pay that tuition ... get a job ... move out" -- before showing an image of Obama as a voice says, "Gotta keep moving forward." The camera cuts to Republican presidential nominee Mitt Romney, as another voice says, "Not back."
Nothing new there -- college students in general are more likely to vote for Obama. What is different is the small print displayed at the end of the ad: "Paid for by Obama Victory Fund."
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