UPDATE: Mars Inc. has flip-flopped on its fried Mars bar stance, telling BBC Radio Five that it's "very proud" of the dessert. The company, however, does not have any plans to officially endorse it.
Mars Chocolate U.K. president Fiona Dawson explained that the company's actions were not maliciously intended:
"This was simply an issue around a patent of origin –- it's a complicated area of intellectual property rights to be honest -- but anything that supports local businesses, local industry and frankly ingenuity has got to be celebrated as well."
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